LED Lighting Solution Markets

This was a joined venture with Servodan A/S, design and business students in Tangible Business Model course.

We were working in cross-functional teams to explore new applications for Servodan LED lighting solutions. After conducting user research and several ideation sessions, we came up with an interactive, abstract business model that facilitated fruitful, high level conversations about new market possibilities. Due to business model’s close relation to Servodan’s competencies in terms of electronics, it was taken remarkably well by the client.

My role in this project was to designing visual materials (e.g. posters), business model’s physical form and participation in user research activities (interviews).


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