Cabinet PDF is a user-friendly document reading & annotation app available on iPhone and iPad devices.
When Apple introduced its much-anticipated and controversial iOS7 version bending its UI design direction from skeuomorphic to so-called flat style, the team decided to move forward with this trend.
We wanted to create a lighter, more elegant and scalable user experience so we redesigned the whole Cabinet PDF experience starting from the user interface to promotional materials.
I helped to articulate design objectives, facilitated mood boarding and analogue research and then led the design direction.
Cabinet PDF was featured by Apple in the US App Store in Best New Productivity Apps category for iPad in less than one week after the release generating a few hundred thousand downloads in a few days.