Hi! 👋 I'm Raitis
Product leader blending systems thinking, behavioral design, and facilitation to build products that move metrics.
Selected Work
Risk Engineer Notebook
Directed UX for an enterprise iPad system for a Fortune Global 500 insurer used by 1,300+ field engineers, consolidating fragmented risk workflows into a unified platform that reduced reporting time by four days.
View detailsTime Tracker Activation
Led cross-functional activation initiatives for a global time tracking SaaS with 600k active users, defining success metrics and shipping targeted onboarding experiments that significantly improved early retention, team conversion, and behavior-driven growth loops.
IoT Platform
Defined MVP and interaction model for an enterprise IoT platform, translating complex sensor data and device setup into clear operational workflows and simplified activation across technical and non-technical users.
View detailsServices
Product Ops
Looking to build or scale a product team? Raitis will align clear metrics with your business objectives, identify leverage points, and facilitate a disciplined discovery and development process focused on intentional tradeoffs, simplicity, and quality driven by data and insights.
Build ideas
Want to turn an idea into reality? Raitis will align your team's input into a clear narrative and reduce complexity to ship focused, high-quality product experiments in days or weeks using design sprints, participatory design, and other approaches tailored to your team's needs.
Team Training
Need to inspire user-centered innovation? Raitis will facilitate workshops and talks that spark creativity through design fiction, provocative prototyping, and forward-thinking methods to help your team draw insights from user research and imagine category defining ideas.
Raitis Linde is a creative product leader and design facilitator with 13+ years of experience shaping B2C and B2B software across healthcare, fintech, telecom, and productivity SaaS.
Raitis has a background in participatory innovation, human-centred design, and systems analysis, and he believes great products emerge from deep user insights, clear metrics, and intentional tradeoffs.