Hi! 👋 I'm Raitis
Product leader blending systems thinking, behavioral design, and facilitation to build products that move metrics.
Selected Work
Risk Engineer Notebook
Directed UX for an enterprise iPad system for a Fortune Global 500 insurer used by 1,300+ field engineers, consolidating fragmented risk workflows into a unified platform that reduced reporting time by four days.
View detailsTime Tracker Activation
Led cross-functional growth initiatives for a global time tracking SaaS with 600k active users, aligning 4 product squads around shared activation metrics and shipping targeted experiments that significantly increased team formation conversion by 10%, early retention, and behavior-driven growth loops.
IoT Platform
Defined MVP and interaction model for an enterprise IoT platform, translating complex sensor data and device setup into clear operational workflows and simplified activation across technical and non-technical users.
View detailsServices
Product Ops
Looking to build or scale a product team? Raitis will align clear metrics with your business objectives, identify leverage points, and facilitate a disciplined discovery and development process focused on intentional tradeoffs, simplicity, and quality driven by data and insights.
Build ideas
Want to turn an idea into reality? Raitis will align your team's input into a clear narrative and reduce complexity to ship focused, high-quality product experiments in days or weeks using design sprints, participatory design, and other approaches tailored to your team's needs.
Team Training
Need to inspire user-centered innovation? Raitis will facilitate workshops and talks that spark creativity through design fiction, provocative prototyping, and forward-thinking methods to help your team draw insights from user research and imagine category defining ideas.
Raitis Linde is a product and design organizations leader with 13+ years of experience building and scaling complex B2B and B2C platforms across fintech, telecom, insurance, healthcare, and SaaS.
He has 6+ years of experience leading and building design organizations of 9–12 senior product and service designers and researchers, with direct responsibility for hiring, performance, design systems governance, and alignment with product, engineering, and revenue leadership, connecting product experience decisions to measurable business outcomes.
Raitis has a background in participatory innovation, human-centred design, and systems analysis, and he believes great products emerge from deep user insights, clear metrics, and intentional tradeoffs.