Work.

Led cross-functional activation task forces for a global time tracking SaaS with 600k active users to reduce onboarding friction and increase early value delivery.

Set UX direction for an enterprise iPad tool used by 1,300+ risk engineers, consolidating fragmented assessment workflows into a unified system that reduced reporting time by 4 days.

Defined the MVP and interactions for an enterprise IoT platform, translating complex hardware and sensor data into clear operational workflows and simple device activation.

Led product usability direction for a leading regional telecom provider in a multi-year digital transformation program to replace legacy systems with a unified Salesforce platform.

Helped productize a real-time TV performance analytics system, shaping the MVP and translating large-scale data and early AI modeling into actionable decision dashboards.

Independent product lab exploring behavioral design and monetization, through multiple MVPs, traffic experiments, and AI tooling to test habit-forming communication flows.

Led the redesign of one of the first collaborative PDF annotators on iPad featured by Apple in the US App Store and reaching 200,000+ downloads in the first week.

Produced a research game used by 100+ academics to explore collaboration dynamics through concept refinement, prototyping, and production of 250 physical units.